Fiverr: Yet Another Entry into the $5 Logo Market
After a nice weekend with my kids, Monday morning comes along and I make the mistake of turning on my computer. I really have no choice as I need it to work but the mass of emails that have piled up await my attention and to feed my anxiety about certain bits of good news about the design industry. Let’s share!
If you remember the article that ran here a short while ago, “5 Minute Logos Makes Designers Go Bat Sh!t Crazy,” it was a brilliant and funny initiative thought up by illustrator Von Glitschka. He created a site named “5ive Minute Logo,” which promised some fun and very cool logos he would do for five dollars, in five minutes.
It was a joke that backfired as he thought he would get enough requests to buy a cup of coffee every day. Unfortunately for “Vonster,” as he’s also known, it backfired and the wait for a logo that used to be a day, is almost a week. No one can drink that much coffee, so he must be turning a tidy profit (I’ve ordered one for every family member).
There were plenty of graphic designers who were livid that Vonster was doing logos for $5, probably because his logos were far and above the level of talent they had when spending weeks on a logo for $50, not realizing his site and offer was a well-played joke on clients, telling them they couldn’t art direct, make suggestions or bitch about the results of a $5 logo done in 5 minutes.
In the article I made the mistake of doing some easy math:
Vonster won’t become rich from doing five dollar logos, unless he can fill eight hours a day with a constant flow of work, which will gross him $2,400 a week or $120,000 a year with two weeks off.
Perhaps that’s what inspired the next bit of frightening news? Do you know about Fiverr? Originally, it was a fun idea for people who would offer to make a birthday video for you while wearing a clown costume, over react to anything, make a tutu for your pet or write a letter of complaint for you so you get comps and free stuff. I guess it was only a matter of time before people started offering logos and web sites for $5.
Now, you’ll rationalize this as what kind of logo can you get for $5 or, it must be done by someone in a country where $5 is a good income for a month. Well, the people doing these are Americans, offering, in many cases, unlimited revisions.
Sure, the logos will probably be crap without the humor invoked by 5ive Minute Logo or the people who offer this will get tired of the “unlimited revisions” and drop out of Fiverr, but Fiverr is promoting the hell out of this service on everything from cartoons and caricatures, to flyers and brochures, business cards, ebook covers and other graphic services that should go for slightly above $5.
Personally, for most of my career, at least a year out of art school, when a prospective client smiled and told me my fee was too high and he/she could get an art student to do a logo for $25 or free, I smiled back and told them to go ahead. It’ll be much easier to turn them down when they tell me they can get a logo for $5.
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