Innovative Package Designs We’ll Never See Because of Idiots!
Pushing innovative ideas if you are not at the top of the corporate ladder is nearly impossible. Sure, Steve Jobs could do what he wanted because it was his sandbox but those creatives who strive to push innovation and great design know the frustration of middle management road blocks, frightened marketing types and those who just save the idea until you quit out of frustration and then they introduce the idea as their own.
Well, there is always the gratitude and admiration of those who appreciate creative thought. So, as Mr. Jobs said aloud and in print;
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently—they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
A unique idea from Good Media, Kazakhstan. Personally, I have a phobia of piranhas and eels around my feet ever since… well, I can’t tell that story without lots of therapy and sleeping with my feet wrapped up in the bed covers at night and not hanging over the edge of the bed. A cool box, indeed but how does one try them on before buying them? The little nasties must be the fear-factor pressure sale for people like me, so it works extremely well!
I reported on this unique pizza box years ago but I’ve never seen its equal since when it comes to innovative pizza boxes. A slice or two left? Just punch out the fold-it-yourself coffin for the “remains.” Brought to you by the people at Hell Pizza in Christchurch, New Zealand.
Aside from the French on the cover, instead of Italian, imagine the grease, melted cheese, and crumbs left over once the pizza is completely devoured. A strong visual to encourage teeth brushing or a change of diet.
Personally, I hate the waste of packaged single servings, I mean, is it too much to just buy a whole orange or kiwi? I would understand half a pineapple but this plastic and foil packaging just says, “I like to eat healthy while I destroy our planet!” Now imagine the chemicals used to keep the piece of fruit fresh and tasty and still have a shelf life of six months.
Did you hear the one about the baker who made a lot of “dough” for “loafing?” Yes, it’s a sucky joke but how many “buns” jokes can you make with packaging? Having a clear section of packaging offers great challenges and also innovative solutions. If you don’t have the same idea I do for “Fit Buns,” then you have a normal sense of humor. Shame on you!
A clear window to what you have left in life. Watch your serving or supply dwindle. Window insertion technology has gotten much less expensive with print-on-plastic capabilities, so why not use it? Coke cups designed by London and San Francisco-based packaging design firm, Turner Duckworth. Detergent packaging courtesy of an unnamed source in South Korea.
Japanese black melon cookies are delicious but the visual of eating a bushy head of hair takes the edge off the pleasure just a bit. I don’t even want to think about what they would do with redheads and a slice of ginger pie.
When you’re selling waterproof watches, why not package them in a bag full of water? I’m not sure if this is a concept or actually made it to fine watch counters. Damage in shipping a case or two might be a problem.
Containers for alcohol and perfumes are bold and inventive and change more often than any other packaging. While saki may have been a better match for this concept, who doesn’t like vodka? Lots of it! Created by Moscow-based designer, Arthur Schreiber.
Special ketchup packets created to raise awareness and donations to a noble cause (Publicis Mojo, Auckland, NZ.) you probably don’t want to consider while squeezing ketchup on your burger or fries. The innovative packaging from Heinz is brilliant and a long time coming for dippers and squeezers. Each serving is about four squeeze packets worth of the bloody sauce. How cool would it be to have a zombie ketchup packet that squirts ketchup when you rip its head off? Oh, the possibilities!
The Kleenex “slice of summer” is supposedly a real product, packaged in sets of six wedges forming a slice of watermelon, an orange or a lime. I can’t find any further information that proves this made it past the concept stage. Perhaps marketing discovered people don’t want slices of fruit sitting out around the house? (Designer: Hiroko Sanders)
A cool concept but producing matchboxes can be expensive and dangerous… unless it’s a box of French Fries made to look like planks of wood.
Branded by Pentagram, this whimsical and innovative packaging really does exist. Why? The owners of nuts.com put their trust in a designer and allowed a brilliant idea to be used. They apparently aren’t sorry as the packaging has become iconic for the company. So, who’s nuts now?
And so, my fellow crazy ones, misfits, rebels and so on, keep up the good work and never give up. Sometimes, as with a few of these concepts that saw the light of day, on the darkness of store shelving, people celebrate innovation. You need to embrace it and believe in yourself. At least there are web sites that will revel in your brilliance and you will inspire others. If not, there’s always therapy or self-publishing an ebook of your best ideas.
Top image ©GL Stock Images